CRM Dedup Cleaner

Replaces a $50k Sales Coordinator. Dedups 50k contacts, merges duplicates, fills missing fields.

The Problem

An SMB owner spends $50k/yr on a Sales Coordinator who spends Friday afternoons cleaning HubSpot — finding John Smith vs J. Smith vs john@acme vs john@acme-corp, merging 3 duplicate accounts, and chasing missing phone numbers. A clean CRM closes 24% more deals; a messy one tanks every sequenced campaign.

The Outcome

Weekly cron fires → agent pulls every contact + account from CRM → runs probabilistic record linkage (dedupe.io) → produces a merge plan ranked by confidence → operator approves with one click → agent commits merges + writes audit log. Surfaces missing-field gaps for follow-up enrichment.

Day in the Life

Sun 10pm: pulls 12,000 HubSpot contacts → finds 387 dupe pairs (>0.85 confidence) → emits merge_plan.csv to operator's review queue

Mon 9am: operator approves 312 merges in bulk, rejects 75 false-positives → agent commits merges + writes hubspot_audit.log

Wed 2pm: scans for stale contacts (no activity 90 days, missing phone or title) → drops 84 enrichment candidates into the prospector queue

Deploy Specs

Runtime

python

Pattern

api-shim

Tier

light

Setup Time

hours

Required Env Vars

ANTHROPIC_API_KEYHUBSPOT_API_KEYSLACK_BOT_TOKEN

Integrations

HubSpotSalesforcePipedriveSlack

GitHub Source

Repository

dedupeio/dedupe

Stars

4,456

License

MIT

Last Commit

2025-07-29

Replace

Sales Coordinator

$50,000/yr

AgentDepot

$299/month

Save $46,412/yr · 13.9x cheaper

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Also Replaces

×Insycle $99/mo

×Cleanbox $200/mo

×Dedupely $59/mo

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